Aug 20, 2025
TL;DR: Jullian Androkae, co-founder of Pod Vision, has worked on everything from branded podcasts for Coca-Cola to indie series fueled by creative passion. In this post, he shares why show concepts should be challenged before production begins, how creative structure keeps podcasts fresh, and how workflows (and the right tools) make scaling possible without losing creative flow.
Starting with Creative Vision
Jullian’s first piece of advice for podcasters is simple but often overlooked: pause before you produce.
So many creators rush into recording without fully testing their format. Instead, he challenges clients to analyze their concept, their audience, and their vision first.
“I’ll do everything I can to convince a podcaster to pause on production—because it’s worth sitting down to ask, how does this format serve the listener? Is it repeatable? Is it playful or serious? Does it create a relationship with the audience?”
Breaking Out of the Box
Most podcasters default to the traditional interview style—but Jullian encourages people to experiment.
One quick way? Add a co-host. This shifts the dynamics, creating space for deeper questions and better banter.
Another approach: structure your show more like a newsletter. Introduce sections—quick hits, recommendations, or “what I loved this week.” This not only makes episodes more engaging but also creates built-in repurposing opportunities for social content.
Workflows That Support Creativity
For Jullian, strong workflows don’t replace creativity—they protect it. His process starts with a strategy session where he gently challenges a client’s concept. From there, he uses transcripts of those meetings to build custom forms and follow-up questions.
Every meeting is transcribed, action items are automated, and tasks are created directly from discussion prompts. This means more time can be spent face-to-face in conversations instead of scrambling for notes.
While he currently builds these systems in Notion, he admits it can get overwhelming for clients who aren’t tech-savvy. That’s why he sees value in tools like Northflow, which offer podcast-specific workflows without the complexity of general platforms.
“If I had discovered Northflow six months ago, it would’ve been a no-brainer.”
From Recording to Publishing
Jullian’s production process blends industry staples with emerging tools:
Recording: Clients use Riverside, Squadcast, or Descript.
Editing: Nearly all editing happens in Descript for collaboration, with Premiere or Resolve used when higher-end video is needed.
Audio Quality: He enhances interviews with AI-powered tools like Adobe Podcast Enhance or AI Acoustics.
Automation: He leans on Make.com and custom scripts to reduce repetitive tasks.
The goal is always the same: simplify the production pipeline so creativity has space to thrive.
SOPs and Templates
When it comes to scaling, Jullian is working toward SOPs that feel lightweight but powerful. Each podcast has its own table of episodes, complete with fields for titles, transcripts, and show notes. He even connects those fields to a separate database of prompts—so with the press of a button, the right instructions flow directly into his team’s writing process.
It’s an innovative approach, but one that takes technical upkeep. Northflow simplifies this by letting creators build episode templates once and reuse them across shows—without requiring complex setups or endless custom fields.
Indie vs. Big Brand
Having worked with both indie creators and global companies, Jullian knows the difference. Indie projects bring more creative freedom and faster decisions. Big brands offer budgets and reach, but come with layers of approvals.
For him, the sweet spot is often in the middle—helping small and mid-sized companies produce shows that balance ambition with agility.
Key Takeaways
Pause before you produce. Test your concept and audience fit before hitting record.
Break the mold. Experiment with co-hosts, segments, or newsletter-style structures.
Workflows protect creativity. Automations and transcriptions free space for deeper conversations.
Use the right tools. Platforms like Northflow simplify podcast management compared to general project tools.
Balance matters. Indie shows bring freedom, while big brands bring structure—find your creative fit.
Jullian proves that standout podcasts come from the intersection of creativity and systems. By protecting time for vision and leaning on tools that reduce friction, podcasters can scale without sacrificing originality.
Ready to do the same? With Northflow, you can manage episodes, tasks, guests, and templates all in one place—built for podcasters, not patched together from general tools.
Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework