TLDR; Ben Albert shows how the most memorable podcasts are built on small, intentional touch points. When you put real connection at the center of your workflow, guests feel valued, conversations go deeper, and your show becomes something people want to return to. His approach proves that you do not need complex tools to create meaningful moments. You just need consistency, curiosity, and a simple system that supports the human side of podcasting.

If you have ever felt overwhelmed by your podcast workflow or unsure how to make your guest experience feel more intentional, this conversation with Ben Albert will feel like a deep breath. Ben is the founder of Real Business Connections and the GrowGetters ONLY community, and he has built his entire ecosystem around one core idea. Human connection should sit at the center of your workflow.

And honestly, after hearing how he works, it makes perfect sense.

In this episode of Behind the Workflow, we talk about the mindset behind his guest selection process, the small touch points that create memorable experiences, and how his podcast and community fuel each other. Let’s break it down into a few clear takeaways and simple steps you can apply right away.

Oh if you prefer to watch this you definitely can ->

1. Start With Guests You Actually Want to Talk To

One of the simplest and smartest parts of Ben’s workflow is his guest selection rule. He only interviews people he genuinely wants to learn from. Not because they have a big audience. Not because someone recommended them. Not because he needs to fill a slot.

He chooses guests based on curiosity, connection, and alignment.

Try this:

• Make a list of ten people you would be excited to learn from.

• Add people you have seen speak, connected with online, or admire in your space.

• Look for conversations you want to have, not just topics you think you should cover.

This one shift makes podcasting feel lighter and keeps every episode meaningful.

2. Add 2 Small Questions to Your Guest Intake Form

Ben adds two questions that completely change the guest experience.

1. Would you like to nominate anyone for the show?
This creates instant introductions, saves time, and helps you meet people you might never discover on your own.

2. If this interview goes well, would you be open to leaving a review?
Asking upfront sets a friendly expectation and makes it easier to follow up later.

In Northflow:
You can build these directly into your guest form so every booking automatically lands in your workflow with all the details you need.

3. Keep Communication Simple and Personal

Ben does something most podcasters avoid. He keeps communication manual. No automated funnels. No complex email sequences. No over scripted reminders.

Instead, he sends short, personal messages that match his voice in the moment. It feels human, not transactional.

Try this:

• Send a quick thank you text after the interview.

• Share one specific thing you loved about the conversation.

• Make it personal but simple.

These tiny touch points create a lasting impression.

4. Build Your Trailer With Purpose

Ben uses a simple but powerful formula for his trailers based on four parts.

Hook
Re hook
Value
Suspense

This structure keeps listeners engaged and makes your episode feel polished, even if you are not doing heavy editing.

In Northflow:
You can drop your trailer clips, timestamps, and notes directly into your episode template so nothing gets lost during production.

5. Pair Your Podcast With a Community

One of the most insightful parts of the episode is how Ben connects his podcast and community. He invites past guests to lead Ask Me Anything sessions, repurposes those sessions into additional content, and gives listeners a direct way to stay connected.

This becomes a natural flywheel. <—- we love this!
Podcast leads to the community.
Community leads back to the podcast.

Try this:

• Add a simple call to action at the end of each episode.

• Invite listeners to join a small group, Discord, newsletter, or monthly meet up.

• Keep it light and consistent.

You do not need a large community to start. You just need a place for listeners to continue the conversation.

6. Build a Workflow That Fits You

There is no single key to success. It is a combination lock.

Your ideal workflow is not someone else’s template. It is a mix of what feels natural, what keeps you consistent, and what helps you stay creative. For Ben, that means connection first, simple systems, and personal touch points.

For you, it might be something slightly different. That is the beauty of podcasting.

Key Takeaways

1. Choose guests you genuinely want to learn from
Skip the “filler” interviews. Focus on conversations you would have even without a microphone.

2. Add two powerful questions to your guest form ( We added to our podcast form too)
Ask who they want to nominate next and whether they are open to reviewing the show after the interview.

3. Keep communication personal
A quick thank you text or voice note after the recording creates a lasting impression.

4. Use the trailer formula
Hook. Re hook. Value. Suspense. This structure boosts retention and sets the tone for the episode.

5. Pair your podcast with a simple community space
A Slack group, Discord, or monthly meet up gives listeners and guests a place to stay connected.

6. Build your own combination lock workflow
Your best workflow is the one that matches your personality, pace, and energy. Not someone else’s template.

7. Use Northflow to support your system
Guest forms, episode templates, Kanban, stages, planning for batch recording, and shared assets keep everything organized while still feeling personal.

How Northflow Helps Support a Human First Workflow

Northflow exists for creators and agencies who want more clarity and less chaos while still keeping things personal. If you want to build a workflow like Ben’s, these features help:

• Guest forms that turn every booking into an episode

• Clear templates for notes, assets, clips, and communication

• Kanban stages that show where each episode stands

• A place to store all files so you never lose track

• A simple system to stay organized without losing the human touch

Ben’s approach reminds us that workflows can be both structured and personal. And Northflow gives you the space to do both.

If you want a better way to plan and produce your podcast, sign up now.